It’s new to the online media landscape, and not like a travel blog. Since the start of the 2018 school year, Rutsch has been sharing its useful addresses within a radius of 50 km around Strasbourg and Mulhouse. On keyboards, a trio of Alsatians.
Rutsch, what is it? A blog, or website, which, since the start of the 2018 school year, has been sharing its best addresses (for walks, traditional restaurants) within a radius of 50 km around Strasbourg, Mulhouse and in a Rhenish spirit. That is to say? By not staying focused but by venturing across the Rhine: Basel and its surroundings for Switzerland, the country of Baden and Rhineland-Palatinate for Germany.
Who is he? Gregory Matter, 27, is self-employed in the advertising industry in Strasbourg. The hijacking of Nespresso in Alsatian, a video seen by more than 221,000 Internet users on YouTube since 2010, is him. What brought him to Rutsch was the desire to go for a walk, last spring and for the first time, to the Rhine Falls, a Swiss tourist site visited by people from all over the world. How do you get there without taking the car ? What price to pay? Gregory Matter faced with several puzzles. I could only find information in German, nothing in French. But we could make the same criticism when we cross the border on our side.
Promote the region
After finally reaching the Rhine Falls, he stops on his way back to the home of a couple of friends in Mülheim Germany, Manon Baillet and Xavier Sprosser – who has meanwhile moved to Mulhouse. He tells them about his adventure. We realized that apart from Europa-Park or the Black Forest, people of our generation know very little about Germany. The same for Switzerland. As we were already familiar with the Strasbourg, Friborg, Offenburg and, more recently, Mulhouse and Basel regions, we said to ourselves that we had to share our tips, “continues Gregory Matter.
With Manon, we like taking photographs. We also take the chance to promote the region. If other people want to share their tips or write an article, they can contact us, adds the native of Saverne.
Who is this so? To everyone and in particular to the Alsatian city dweller who likes to travel and who wants local getaways. It often said that you know the end of the world better than the close surroundings. Rutsch is not a travel blog. Still, it intended for Strasbourg residents as well as Colmarians and Mulhouse residents looking for an outing to do within a radius of 50 km around, continues Grégory Matter.
Create a bilingual site.
Who is it seen at? People in their twenties, thirties and forties for the most part; 80% of people who have already consulted Rutsch live in Strasbourg and its region. Some articles have viewed 1,000 times, others 20,000 times. Our record was 98,000 views for our five ideas for walks in the Vosges and the Black Forest. Grégory Matter adds that “Rutsch, with already more than 60 articles on the counter, operates without advertising. Our goal was not to make money. We do this for fun, alongside our respective jobs.
What is his future? That’s the whole question. Rutsch has few competitors in its niche and does not intend to compete with Damn, which exists both online and in magazines. We try to push our articles on Mulhouse, Basel and Frankfurt. Without losing sight of the basic idea: to create a bilingual site, to make Alsatians want to go to Baden-Wurttemberg and vice versa. As long as you have a larger audience and secure the services of translators In the meantime, Gregory Matter has already announced that he is working on a new logo, a redesign of the site and better referencing on the web.